Why Your Mobile Strategy Ought To Transcend Email To Incorporate Mass SMS Electronic Messaging.

Thanks to the rise in smartphone possession and usage, promoting email open rates are on the increase in recent years. Specifically, reports revealed by letter show a gradual increase in email open rates, with the speed approaching 34% in some industries. However, as open rates have up, click-through rates have continued to fall. In some industries, recent click-thru rates square measure below 3% moreover, email responses that do occur square measure slow, with below one out of 4 emails being opened inside the primary hour once delivery. Supported these facts, it’s clear that email alone isn’t any longer enough. Brands want mass SMS electronic communication to achieve their full potential.

Benefits of SMS Messaging

Email can still be a valuable tool for marketers, so you shouldn’t discard it completely. However, mass SMS messaging offers several advantages over email that make it a valuable addition to your brand’s marketing strategy as well. Some of these benefits include:

  • A higher open rate. –SMS messages have a much higher open rate than emails. While only one-third of marketing emails are eventually opened by their intended recipients, 98 percent of emails will be opened.
  • Faster responses. – 91 percent of consumers keep their smartphone within reach at all times, and most will receive an audible notification when they have a text message. As a result, text messages tend to be opened almost immediately. In fact, according to MarketingSherpa, less than 24 percent of email opens occur within the first hour after receipt. With SMS messages, however, 98 percent will be opened within three minutes of receipt, allowing you to make contact with your target audience almost instantaneously.
  • Customer preference. –Customers under 30 typically prefer texting to emails when it comes to marketing. In their view, email acts a substitute for postal mail, while texting is more appropriate for important, immediate communication. According to Millennial Marketing, Millennials asked to choose their preferred communication channel were more likely to list SMS messaging than any other method.
  • More appropriate for mobile phones. – SMS messaging was built for mobile phones. Email, on the other hand, was originally designed for a computer monitor. When consumers try to view their email messages on a mobile phone, they are more likely to become frustrated. Since more people are now using smartphones instead of desktops to access the internet, it is time for marketers to focus on SMS.
  • Concise and to the point.  – Email messages don’t have a character limit, so it is easy for companies to get carried away and write more than they need to. SMS messaging, on the other hand, requires marketers to get right to the point in 160 characters or less. These messages are much more readable for consumers.
  • Less spam. – Many consumers receive considerable amounts of spam via email each day. However, SMS spam is much rarer. As a result, your messages are less likely to get lost in a sea of unwanted communication.

Many successful business men and women have recognized the viability of the above reasons and use bulk SMS marketing to drive their business. Lots of clients on choose SMS equally use the bulk SMS gateway for their businesses and have great success stories.

If you have a business, be it small scale or large scale, you can also register a free bulk SMS account and watch it transform your sales.

Do you currently use bulk SMS for your business? Use the comment box below to share your experience with us. Questions and inquiries concerning this are also welcomed.

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