SMS or Email Marketing: which is more useful for your business?

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SMS marketing or email marketing? This might seem like a hot topic among digital marketers all around the world. Both these mediums have been available since decades, but the widespread of mobile devices has definitely changed the way marketers treat both these options in their overall marketing plan.

Especially, SMS marketing has come as a viable option to reach out to end users with precise and targeted messages in recent years. We have compiled data for both SMS and email marketing to give you an overview of their current standing as an effective marketing tool;

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1.  Open Rate

  1. Open rate for SMS marketing = 99%
  2. Open rate for email marketing = 28-33%

We have shared the current data with you and of course, the numbers leave us with nothing to debate on. You customer is bound to read your message when sent via SMS. However, the probability of your email staying unread and unnoticed in an inbox is much higher.

2. Quantity Matters

  1. Number of emails: the more, the better
  2. Number of text messages: the less, the better

We don’t need to think twice about it. Just think about how you treat your messages and emails. If you keep getting an email from same address, again and again, there is a possibility that you might open it once.

However, with messages, nobody is tolerant towards the unnecessary disturbance. The point of SMS is just to give the information in a precise manner and that’s what people expect from marketing messages.

3. Click-Through-Rate

  1. The CTR for email marketing: 6-7%
  2. The CTR for SMS marketing: 36%

The reason why everybody is taking SMS marketing seriously is because of the wide penetration of smartphones in the market. Smartphones are affordable and within everybody’s reach and so are the data packages.

So the possibility of the end-user opening the link sent via a message, provided it’s of their interest, is much higher now than ever.

4. Nature of Campaign/Message

The nature of the message is very vital for SMS and email marketing. For instance, if you have to offer a coupon or discount to your customers then SMS marketing is perfect. On the other hand, if you have to announce a merger between your company and some other business, then obviously email is the best way to announce with complete details.

5. Lands in Your Inbox

You must be aware of how Gmail has categorized the way users receive an email. You have primary, social, promotions, and updates in the inbox. The users are basically most interested in the emails received in the primary section and don’t bother reading what’s in other sections most of the time. So your emails will be almost invisible, even if they make it to the inbox every time.

Regardless to say, an SMS will always find a way in your customer’s inbox. Finally, it is safe to say that SMS marketing is a more effective tool than email marketing. There are many companies providing complete SMS marketing solution. One such credible company is chooseSMS which offer businesses a one-window SMS marketing solution in reasonable cost.

SOURCE: wavtel

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Many successful business men and women have recognized the viability of the above reasons and use bulk SMS marketing to drive their business. Lots of clients on choose SMS equally use the bulk SMS gateway for their businesses and have great success stories.

If you have a business, be it small scale or large scale, you can also register a free bulk SMS account and watch it transform your sales.

 

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